CLIENT

Merivale Group

The Hemmes family, with Justin Hemmes as the Chief Executive Officer, owns and operates 11 inner Sydney venues, including, 12 restaurants, over 25 bars, 3 accommodation hotels and 10 dedicated meetings & events spaces.

DISCIPLINE

Digital, Product,
Branding

DISCIPLINE

Digital, Product, Branding

TEAM

Work produced at the Merivale Group

Creative Director,
Snr Designer,
Digital Content,
Marketing Manager

 

TEAM

Work produced at the Merivale Group

Creative Director, Snr Designer, Digital Content,
Marketing Manager

Merivale-Cover

THE CHALLENGE

Redesigning the Merivale Website

The brief was to redesign the website to be responsive and be able to house all these venues under one roof but still keep the strong branding presence of each venue. Aside from digital work, advertising campaigns per venue arose from time to time, so branding exercises such as creating marketing collateral needed to also be produced.

Merivale-Laptop

MY ROLE

In-House Marketing Team

As the role of Senior designer I worked within a in-house marketing team to produce branding collateral for all the  bars and restaurants under the Merivale Group umbrella. During this time the company’s website needed to be re-designed and took the role of producing mockups and designs for dev. The website at the time was still in flash and needed to be converted into a site that allowed for easy content changes in a CMS and also be made responsive for modern times.

MY ROLE

In-House Marketing Team

As the role of Senior designer I worked within a in-house marketing team to produce branding collateral for all the  bars and restaurants under the Merivale Group umbrella. During this time the company’s website needed to be re-designed and took the role of producing mockups and designs for dev. The website at the time was still in flash and needed to be converted into a site that allowed for easy content changes in a CMS and also be made responsive for modern times.

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Spaces2
Spaces3
Website-Corporate2e

THE SOLUTION

Initially the website was dynamic and changed depending on the data received from online analytics, the homepage image allowed for A/B testing. In the first year of redesign the numbers on online engagement grew by 200%. Dev was outsourced and website was built externally.

Iphones-Merivale-Mobile2

Corpus.

Experience Designer | Art Director | UI UX

Email  cesar@cesarcorpus.com

Follow him on Instagram, Linkedin, Dribble

 


© 2018 – Cesar Corpus