CLIENT

Tiffany & Co

T&Co. is an American luxury jewelry and specialty retailer, headquartered in New York City. Known for their elegant and classic rings.

DISCIPLINE

Digital, Branding

Concept

DISCIPLINE

Digital, Branding, Concept

TEAM

Work produced at Deloitte Digital

ECD, Creative Director, ACD, Snr Designer, Motion Designer, Engagment Manager

TEAM

Work produced at Deloitte Digital

ECD, Creative Director, ACD, Snr Designer, Motion Designer, Engagment Manager

T-Cover

THE CHALLENGE

Concept and Redesign Tiffany.com

To our hearts, Tiffany & Co. is simply an impression, a feeling. Exemplary brands balance the practical and the emotional. We must demand the same from the digital customer experience.

Ask each one of your customers what Tiffany & Co. means to them—how they might define luxury, heritage, the moment of giving, and of receiving—and each will have a different answer.

To take on the challenges of a reimagined experience that is mobile first, targeted towards multiple facets of relevance, and simple in its ease and transparency.


THE CHALLENGE

Concept and Redesign Tiffany.com

To our hearts, Tiffany & Co. is simply an impression, a feeling. Exemplary brands balance the practical and the emotional. We must demand the same from the digital customter experience.

Ask each one of your customers what Tiffany & Co. means to them—how they might define luxury, heritage, the moment, of giving, and of receiving—and each will have a different answer.

to take on the challenges of a reimagined experience that is mobile first, targeted towards multiple facets of relevance, and simple in its ease and transparency.

Responsive




Modular and Flexible

A responsive design system— using templates and modules within AEM — that provides more control, improves efficiency, and decreases overall costs.

T-Image1

Show your partner something new

While shopping, the user can see new updates of collections they may already own and can explore new additions.

Based on previous browser and purchase history, we can target new collections for the user to explore to increase product engagement.

Make them feel special

This feature geo-locates the user when they are shopping on the site while traveling. It serves them exclusive content and drives them into a retail location to increase brand enagement and loyalty.

Make them feel special

This feature geo-locate the user when they are shopping on the site while traveling serve them exclusive content and drive them into a retail location to increase brand enagement and loyalty.

T-Image2
T-Image7


Inspire to explore

When the user visits the landing page at Tiffany.com, they are treated to a video with shoppable content.

Based on user’s social wake (the URL he’s clicked from), this feature can serve up relevant content to increase brand and product engagement.


Inspire to explore

When the user visits the landing page at Tffany.com, they are treated to a video with shoppable content.

Based on user’s social wake (the URL he’s clicked from), this feature can serve up relevant cotent to increase brand and product engagement.

APPROACH

Design Exploration

Forget one size fits all. We believe that infinite sizes fit
infinite possibilities. To produce designs from being fixed, static, passive, general, detached to become modular, dynamic, engaging, personal and connected.

Personal & Attentive

We envision a personalized, customer experience for every Tiffany customer — new & familiar, gifter & self-gifter, millennial to boomer, self-service to high-touch.

We aim to create a digital customer experience that is persoanalized and rewarding as working with a sales associate in store.

APPROACH

Design Exploration

Forget one size ts all. We believe that infinite sizes fit infinite possibilities. To produce designs from being fixed, static, passive, general, detached to modular, dynamic, engaging, personal, connected.

Personal & Attentive

We envision a personalized, customer experience for every Tiffany customer — new & familiar, gifter & self-gifter, millennial to boomer, self-service to high-touch.

We aim to create a digital customer experience that as persoanalized and rewarding as workign with an Sales Associate in store.

Elegant & On Brand

We see a simple, yet highly visual experience as people shop with their eyes first.

We’re inspired by emotive imagery, lifestyle vignettes that help humanize the austere elegance of the product.

Strategically use the Tiffany blue for accent and action and combinations of both typefaces to communicate emotion and utlitity in messaging.


Modular & Flexible

Design and build a responsive design system of templates and modules within AEM that provides more control, improves efficiency, and decreases overall costs.

Elegant & On Brand

We see a simple, yet highly visual experience as people shop with their eyes first.

We’re inspired by emotive imagery, lifestyle vignettes from lm that help humanize the austere elegance of the product silhouettes.

We plan to strategically use the Tiffany blue for accent and action and combinations of both typefaces to communicate emotion and utlitity in messaging.


Modular & Flexible

We will design and build a responsive design system of templates and modules within AEM that provides more control, improves efficiency, and decreases overall costs.

T-Image4

Suggest to the user while they are shopping

Based on the users browser and search history, we can promote familiar categories to them within search results drop down to increase product engagement.

Feed their imagination to entice them to visit

This feature encourages the user to explore several combinations of rings and settings and then “nudge” them in store to complete purchase.

Feed their imagination to entice them to visit

This feature encourages the userto explore several combinations of rings and settings and then “nudge” them in store to complete purchase.

T-Image3
T-Image6

Capture their desires in-store

While at the store, a sales associate who asks all the right questions about the user's partner's preferences so they can be added to his own profile. Now it will be even easier to find the perfect ring together. 

Adding his user's fiancée’s preferences within his own profile increases brand enagagement and loyalty.

Capture their desires in-store

While at the store, a Sales Associate who asks all the right questions about the user's partner's preferences so theyvcan be added to his own profile. Now it will be even easier to findnd the perfect ring together. 

Adding his user's fiancée’s preferences within his own profile increases brand enagagement and loyalty.

Help the user at the right moment

Providing innovative ways to bring exemplar service to digital increases brand engagement and loyalty.

Help the user at the right moment

Providing innovative ways to bring exemplar service to digital increases brand engagement and loyalty.

T-Image5

Corpus.

Experience Designer | Art Director | UI UX

Email  cesar@cesarcorpus.com

Follow him on Instagram, Linkedin, Dribble

 


© 2018 – Cesar Corpus